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Team

OUR TEAM

We’re dreaming of a world where natural products are the norm, not the exception.

Our Story

Annalea Krebs is the founder of Social Nature. With almost a decade of digital marketing experience, Annalea is both an innovator and thought leader in next generation marketing. Annalea believes in promoting good stuff not junk, that people trust friends not ads, and that everyday consumers have influence.

Annalea has been featured in publications such as Adweek, Media Post, TechCrunch and Food Navigator. She was also selected by Entrepreneur Magazine as one of the top ‘25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing’, as well as by Conscious Company Magazine as one of ‘19 Social Entrepreneurs to Watch.’ Annalea has previously spoken at NatchCom, Natural Products Expo West, CHFA and NBJ Summit.

Our Values

We’re committed to promoting only the good stuff not junk! We look to work with better-for-you brands that care for you and our planet.

Our Awesome Team

Annalea Krebs

Founder and CEO

When I’m not working to make green mainstream, I can be found hiking, rock climbing, and cold water dipping throughout the Pacific Northwest.

Rei Colina

VP of Engineering

When I’m not scaling Social Nature through technology, you can find me running, hiking, skiing, playing baseball, traveling the world, and creating long-lasting memories with my family.

Marco Ciffo

Director of Product Management

When I’m not discovering and delivering new platform features at Social Nature, you can find me shredding the slopes on the mountain, breaking a sweat at the gym or planning my next trip around the world.

Reem Ayyash

VP Client Success & Operations

When I’m not strategizing Social Nature campaigns, you can find me strutting the aisles of Whole Foods, dreaming of my next travel destination, or playing with Maggie #mydogisthecutest.

Ashlie Winson-Jones

Head of Business Development & Founding Member

When I’m not chit chatting with brands, you can find me solving the world’s problems over a glass of wine, hiking the North Shore mountains, or spending time with family.

Naomi Manesh

Chief of Staff

When I’m not operationalizing the people and business strategy at Social Nature, you can find me outside with my family, exploring natural food and wine, or travelling the world in search of sunshine.

Sunny Minhas

People & Culture Manager

When I’m not building and creating a better people experience at Social Nature, you can find me playing hockey, connecting with my close ones over some great food, drinks and conversation, or exploring the world.

Pauline Stock

Director of Finance

When I’m not overseeing Social Nature’s finances, you can find me tending to my garden, going for long walks with my Leonberger dog, and cooking pasta dinners for my family.

Rumeet Sodhi

Senior Product Manager

When I’m not optimizing user engagement and retention for Social Nature platform, you can find me exploring the beautiful parks in Vancouver, cooking new recipes in my kitchen, watching Netflix or planning my next family travel adventure!

Ramon Gonzalez

Senior Software Engineer

When I’m not coding new features at Social Nature, you can find me on the road exploring the nearby towns and nature with my family.

Sergio Agudelo

Software Engineer

When I’m not coding or building Social Nature apps, you can find me hiking, doing exercise, playing video games or watching anime.

Carlos Estevez

Software Engineer

When I’m not coding amazing features at Social Nature, you can find me exploring new places around the city, planning my next trip adventure or having fun with my family.

Katherine Gealogo

Community Operations Coordinator

When I’m not engaging with the Social Nature community, you can find me cooking up a storm in the kitchen, reading a book, or spending time with family & friends.

Chaitanya Pasnoor

Software Engineer

When I’m not coding new features at Social Nature, you can find me on the road exploring Vancouver, hanging out with my friends or watching Netflix

Zoë Goode

Community Marketing Manager

When I’m not supporting and connecting with the Social Nature community, you can find me hiking alongside my Mini-Aussie, practicing my mediocre photography skills or whipping up a new healthy treat.

Tiffany Rennick

Marketing Campaign Manager

When I’m not engaging with the Social Nature community, you can find me running/walking on the Vancouver seawall, playing Dungeons & Dragons, or enjoying food with friends.

Sarah Hurley

Senior Manager, Insights & Client Success

When I’m not discovering actionable insights for clients, you can find me exploring Vancouver’s parks and mountains, trying out a new brewery or eating tacos.

Kristine Hur

Product Designer

When I’m not designing and optimizing user experiences at Social Nature, you can find me baking, caring for my plants, or spending time with friends and family.

Brenda Vermeeren

Senior Business Development Specialist

When I’m not connecting brands and building relationships at Social Nature, you can find me exploring walking trails with my dog or searching for the ideal vintage piece with my kids.

Leslie Ledford

Partnerships Director

When I’m not helping better for you brands win at retail at Social Nature, you can find me cooking up a new recipe, training for my next half marathon or spending time with family.

Yangchen Lachungpa

Partnerships Director

When I am not building solid client partnerships at SN, you can find me hosting friends, hiking with my family, or just obsessing over my puppy, Papito!

Alejandra Guerra

Partnerships Director

When I’m not helping brands win at retail at Social Nature, you can find me making clean candles, in downward dog, or spending time with my family.

Amal Abukar

Sales Associate

When I’m not building relationships at Social Nature, you can find me trying out new eats in the city, visiting local art shows and laughing with my family and friends!

Rushad Mistry

Client Success Manager

When I’m not fostering relationships and providing actionable insights at Social Nature, you can find me hitting running forehand winners at the Kits beach tennis courts, or making my way to a lake with some friends for a day in the water!

Lauren Chan

Client Success Manager

When I’m not strengthening relationships with brands and supporting their growth through Launchpad and campaigns, you can find me searching for the best cinnamon buns, doing Pilates, or escaping the Vancouver rain by travelling to a hot destination.

Jason Wong

Campaign Operations Supervisor

When I’m not helping to strengthen relationships at Social Nature, you can find me experimenting in the kitchen, or reading up on all things personal and corporate finance.

Melanie Ng

Campaign Operations Associate

When I’m not coordinating campaign launches at Social Nature, you can find me spending time with my mini dachshund and loved ones, at the gym, or hitting up the new food spots I find on TikTok.

John Valencia

Software Engineer

When I’m not immersed in lines of code at Social Nature, you can find me on the road on my motorcycle, exploring new places and discovering restaurants and coffee shops with my girlfriend.

This Could be You!

We’re Hiring

We’re on a mission to inspire people to #trynatural, join us!  View career opportunities.