We’re dreaming of a world where natural products are the norm, not the exception.
Our Story
Annalea Krebs is the founder of Social Nature. With almost a decade of digital marketing experience, Annalea is both an innovator and thought leader in next generation marketing. Annalea believes in promoting good stuff not junk, that people trust friends not ads, and that everyday consumers have influence.
Annalea has been featured in publications such as Adweek, Media Post, TechCrunch and Food Navigator. She was also selected by Entrepreneur Magazine as one of the top ‘25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing’, as well as by Conscious Company Magazine as one of ‘19 Social Entrepreneurs to Watch.’ Annalea has previously spoken at NatchCom, Natural Products Expo West, CHFA and NBJ Summit.
Our Values
We’re committed to promoting only the good stuff not junk! We look to work with better-for-you brands that care for you and our planet.
Our Awesome Team
Annalea Krebs
Founder and CEO
When I’m not leading the team at Social Nature, you can find me doing flow yoga, experimenting with guilt-free baking (quinoa, chia, blueberry, coconut muffins anyone?), or planning my next travel adventure.
Rei Colina
VP of Engineering
When I’m not scaling Social Nature through technology, you can find me running, hiking, skiing, playing baseball, traveling the world, and creating long-lasting memories with my family.
Marco Ciffo
Director of Product Management
When I’m not discovering and delivering new platform features at Social Nature, you can find me shredding the slopes on the mountain, breaking a sweat at the gym or planning my next trip around the world.
Reem Ayyash
Head of Client & Community Experience
When I’m not strategizing Social Nature campaigns, you can find me strutting the aisles of Whole Foods, dreaming of my next travel destination, or playing with Maggie #mydogisthecutest.
Jessica Malach
VP Marketing & Strategy
When I’m not growing Social Nature, you can find me performing at local dance events, practicing yoga and qi gong, or exploring ways to increase social connectedness in the world ~ one smile and conversation at a time.
Naomi Manesh
Chief of Staff
When I’m not operationalizing the people and business strategy at Social Nature, you can find me outside with my family, exploring natural food and wine, or travelling the world in search of sunshine.
Pauline Stock
Senior Finance Manager
When I’m not building financial reports at Social Nature, you can find me exploring local farmers’ markets, tending to my garden, or volunteering in my community.
Rumeet Sodhi
Product Manager
When I’m not optimizing user engagement and retention for Social Nature platform, you can find me exploring the beautiful parks in Vancouver, cooking new recipes in my kitchen, watching Netflix or planning my next family travel adventure!
Renan Prado
Product Designer
When I’m not designing frictionless user interfaces at Social Nature, you will find me taking landscape pictures, creating content for my blog, or watching some sort of reality show on TV.
Kaori Oue
Senior Front-End Software Engineer
When I’m not building beautiful interfaces at Social Nature, you can find me exploring Vancouver’s cafes, playing card games, or learning new front-end technology.
Ramon Gonzalez
Software Engineer
When I’m not coding new features at Social Nature, you can find me on the road exploring the nearby towns and nature with my family.
Sergio Agudelo
Front-End Software Engineer
When I’m not coding or building Social Nature apps, you can find me hiking, doing exercise, playing video games or watching anime.
Carlos Estevez
Software Engineer
When I’m not coding amazing features at Social Nature, you can find me exploring new places around the city, planning my next trip adventure or having fun with my family.
Gabriel Paixão
Full Stack Software Engineer
When I’m not developing new features at Social Nature, you can find me training in a nearby swimming pool, walking with my dog Meg, or cooking new recipes with my wife.
Chaitanya Pasnoor
Software Engineer
When I’m not coding new features at Social Nature, you can find me on the road exploring Vancouver, hanging out with my friends or watching Netflix
Selena Chua
Growth Marketing Specialist
When I’m not running campaigns at Social Nature, you can find me working out, watching Netflix, or checking out cool new restaurants!
Aaron Zhuo
Growth Marketing Specialist
When I’m not supporting growth at Social Nature, you can find me practicing parkour, researching happiness, or drinking way too much milk tea!
Sophie Hewson
Demand Generation Manager
When I’m not generating marketing leads for the sales team at Social Nature, you can find me on a quest to find the perfect taco, hiking hidden trails, or exploring lakes and coves on my paddleboard.
Ashlie Winson-Jones
Partnerships Director & Founding Member
When I’m not chit chatting with brands, you can find me solving the world’s problems over a glass of wine, hiking the North Shore mountains, or spending time with family.
Chris Robb
Business Development Consultant
When i’m not connecting with amazing entrepreneurs at Social Nature, you can find me reading books with my kids, adventuring throughout the Great Lakes, and cooking something new in my kitchen.
Brenda Vermeeren
Senior Business Development Specialist
When I’m not connecting brands and building relationships at Social Nature, you can find me exploring walking trails with my dog or searching for the ideal vintage piece with my kids.
Leslie Ledford
Partnerships Director
When I’m not helping better for you brands win at retail at Social Nature, you can find me cooking up a new recipe, training for my next half marathon or spending time with family.
Yangchen Lachungpa
Partnerships Director
When I am not building solid client partnerships at SN, you can find me hosting friends, hiking with my family, or just obsessing over my puppy, Papito!
Amal Abukar
Sales Associate
When I’m not building relationships at Social Nature, you can find me trying out new eats in the city, visiting local art shows and laughing with my family and friends!
Sarah Hurley
Senior Manager, Insights & Client Success
When I’m not discovering actionable insights for clients, you can find me exploring Vancouver’s parks and mountains, trying out a new brewery or eating tacos.
Rachel Nield
Client Success Manager
When I’m not developing campaigns and cultivating relationships at Social Nature, you can find me cycling the Vancouver seawall, discovering new coffee shops, or exploring beautiful British Columbia!
Rushad Mistry
Client Success Manager
When I’m not fostering relationships and providing actionable insights at Social Nature, you can find me hitting running forehand winners at the Kits beach tennis courts, or making my way to a lake with some friends for a day in the water!
Lauren Chan
Client Success Specialist
When I’m not strengthening relationships with brands and supporting their growth through Launchpad and campaigns, you can find me searching for the best cinnamon buns, doing Pilates, or escaping the Vancouver rain by travelling to a hot destination.
Jason Wong
Campaign Operations Supervisor
When I’m not helping to strengthen relationships at Social Nature, you can find me experimenting in the kitchen, or reading up on all things personal and corporate finance.
Zoë Goode
Community Marketing Strategist
When I’m not supporting and connecting with the Social Nature community, you can find me hiking alongside my Mini-Aussie, practicing my mediocre photography skills or whipping up a new healthy treat.
Tiffany Rennick
Marketing Campaign Manager
When I’m not engaging with the Social Nature community, you can find me running/walking on the Vancouver seawall, playing Dungeons & Dragons, or enjoying food with friends.
Emily Pegg
Community Operations Specialist
When I’m not engaging with our community members at Social Nature, you can find me reading, diy-ing up a storm, or riding my bike in the rain.
This Could be You!
We're Hiring
We’re on a mission to inspire people to #trynatural, join us! View career opportunities.