We’re dreaming of a world where natural products are the norm, not the exception.
Our Story
Annalea Krebs is the founder of Social Nature. With almost a decade of digital marketing experience, Annalea is both an innovator and thought leader in next generation marketing. Annalea believes in promoting good stuff not junk, that people trust friends not ads, and that everyday consumers have influence.
Annalea has been featured in publications such as Adweek, Media Post, TechCrunch and Food Navigator. She was also selected by Entrepreneur Magazine as one of the top ‘25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing’, as well as by Conscious Company Magazine as one of ‘19 Social Entrepreneurs to Watch.’ Annalea has previously spoken at NatchCom, Natural Products Expo West, CHFA and NBJ Summit.
Our Values
We’re committed to promoting only the good stuff not junk! We look to work with better-for-you brands that care for you and our planet.
Our Awesome Team
Annalea Krebs
Founder and CEO
When I’m not leading the team at Social Nature, you can find me doing flow yoga, experimenting with guilt-free baking (quinoa, chia, blueberry, coconut muffins anyone?), or planning my next travel adventure.
Leanne Armstrong
CFO
When I’m not computing numbers at Social Nature, you can find me doing yoga, walking my dog on the North Shore, or cooking for my family.
Kelsey Mazzone
Controller
When I’m not reconciling accounts at Social Nature, you can find me exploring the outdoors, watching wildlife, fostering dogs, or drinking wine.
Jessica Malach
VP Partnerships & Insights
When I’m not growing Social Nature, you can find me performing at local dance events, practicing yoga and qi gong, or exploring ways to increase social connectedness in the world ~ one smile and conversation at a time.
Reem Ayyash
Head of Customer & Community Experience
When I’m not strategizing Social Nature campaigns, you can find me strutting the aisles of Whole Foods, dreaming of my next travel destination, or playing with Maggie #mydogisthecutest.
Rei Colina
VP of Engineering
When I’m not scaling Social Nature through technology, you can find me running, hiking, skiing, playing baseball, traveling the world, and creating long-lasting memories with my family.
Alvin Wang
Director of Engineering
When I’m not developing technical solutions at Social Nature, you can find me spending time with family, exploring hiking trails, or life hacking.
Marco Ciffo
Director of Product Management
When I’m not discovering and delivering new platform features at Social Nature, you can find me shredding the slopes on the mountain, breaking a sweat at the gym or planning my next trip around the world.
Tina Hashemnia
People Operations Manager
When I’m not supporting our people operations at Social Nature, you can find me practicing yoga, trying out new recipes, or finding new hobbies to try!
Jessica Zhang
Growth Manager
When I’m not getting projects done at Social Nature, you can find me supporting science fairs in the community, learning data science, or enjoying fancy coffees and teas.
Ashlie Winson-Jones
CPG Growth Strategist
When I’m not chit chatting with brands, you can find me solving the world’s problems over a glass of wine, hiking the North Shore mountains, or spending time with family.
Aaron Zhuo
Growth Operations Coordinator
When I’m not supporting growth at Social Nature, you can find me practicing parkour, researching happiness, or drinking way too much milk tea!
Jennifer Corrigan
Strategic Partnerships Manager
When I’m not helping brands engage with their ideal consumers, you can find me playing soccer, teaching fitness classes and enjoying time with family and friends – especially if there’s food involved!
Justin Perkins
CPG Growth Strategist
When I’m not helping brands grow more efficiently at Social Nature, you can find me Jedi training entrepreneurs as a coach, telemark skiing, or telling dad jokes.
Cecilia Lu
Customer Success Manager
When I’m not building relationships at Social Nature, you can find me hiking up tall things, discovering new restaurants, or playing too many video games.
Sarah Hurley
Customer Success & Insights Manager
When I’m not discovering actionable insights for clients, you can find me exploring Vancouver’s parks and mountains, trying out a new brewery or eating tacos.
Zoë Goode
Community Marketing Specialist
When I’m not supporting and connecting with the Social Nature community, you can find me hiking alongside my Mini-Aussie, practicing my mediocre photography skills or whipping up a new healthy treat.
Paramdeep Singh
Community Operations Specialist
When I’m not supporting the community operations at Social Nature, you can find me working out, cooking, watching Netflix, or exploring pubs around Van City.
Emily Pegg
Customer Service Administrator
When I’m not engaging with our community members at Social Nature, you can find me reading, diy-ing up a storm, or riding my bike in the rain.
Jason Wong
Customer Success Coordinator
When I’m not helping to strengthen relationships at Social Nature, you can find me experimenting in the kitchen, or reading up on all things personal and corporate finance.
Renan Prado
Product Designer
When I’m not designing frictionless user interfaces at Social Nature, you will find me taking landscape pictures, creating content for my blog, or watching some sort of reality show on TV.
This Could be You!
We're Hiring
We’re on a mission to inspire people to #trynatural, join us! View career opportunities.
Join the team on Social Fridays
Request to attend our weekly Social Hour:
4-5pm every Friday at our Downtown Vancouver office.
Email:careers@socialnature.com
Subject line: Social Hour