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Bold & Rich Latin Coffee
Colombia's #1 coffee. Bold, authentic flavor
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Only valid for the following varieties:
- Expires: Oct 9, 2026 or sooner if fully claimed
- Cash back value: Up to $10.99 (100% of the purchase price displayed on receipt) before taxes.
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- Online purchases are not eligible.
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Why it's better
Reviews (1512)
4.54/5
82% would buy again, based on verified reviews from 1,512 reviews for Sello Rojo Bold & Rich Latin Coffee
Verified purchaseAuthentic taste
It was easy to find in the store, and easy to scoop using resuable k-cup pod. The taste feels very mexican. It is easier to make and brew than others.
Variety tried: Tradicional Medium Roast 10oz Ground Coffee
Nice bold flavor
Sello Rojo coffee, has a nice bold Latin flavor. I bought medium roast and was not disappointed. It is my morning “pick me up”. Highly recommended.
Variety tried: Tradicional Medium Roast 10oz Ground Coffee
Bold
I bought the dark roast flavor. I usually cold brew my coffee anyway so it wouldn’t be too bitter. Overall I do enjoy the darker roast. It’s great with milk.
Variety tried: Fuerte Dark Roast 10oz Ground Coffee
Number 1 in Colombia for a reason
Bold and flavorful, this has a great scent and a slightly strong profile with the beans powering up my cup of joe, and it works well as a pick me up on long work days and drives.
Variety tried: Espresso 10oz Brick Ground Coffee
It's ok
It's just ok, nothing really special, don't see any difference from other coffee. I got the dark roast one since it was the only available at the store and I don't really like the dark roast coffee
Variety tried: Fuerte Dark Roast 10oz Ground Coffee
Solid, good-tasting coffee
This was a solid coffee option. A bit on the savory, earthy side. Kind of like it’s better to brew this to have along with eggs and toast, or a plate full of chilaquiles but maybe not the best coffee to have with pancakes or a coffee cake accompaniment. We drank it several mornings as our wake-up coffee and it was a good, solid cup, we drink it with just milk or cream on its own. I’d get it again.
Variety tried: Tradicional Medium Roast 10oz Ground Coffee
Looking to try a new coffee this is your to go pro
Has a smooth flavor makes the mornings better and more productive.This coffee is delicious and my daughter loves it as well i will continue to add this to my list.
Variety tried: Espresso 10oz Brick Ground Coffee
My new favorite!
This coffee reminds me of my childhood. In Latinoamérica we use to have Café con Leche which is a Coffee with a very creamy milk (usually from powdered milk) and have that delicious and bold flavor. I love this coffee and it has become my new favorite.
Variety tried: Espresso 10oz Brick Ground Coffee
Nice flavor
This coffee is good. Not too dark and has a nice robust flavor. I actually used it for my cold brew and it worked well, although a bit too finely ground. Overall, a nice coffee for many uses.
Variety tried: Tradicional Medium Roast 10oz Ground Coffee
Rich!!
I really enjoyed bold and rich coffee by Sello rojo. Sello rojo coffee really was great to experience in the morning with my family over my paper.
Variety tried: Tradicional Medium Roast 10oz Ground Coffee
