Leadership in the Naturals Industry: Women in Naturals

by Social Nature Team | May 21st, 2016

What do 20 high-profile women talk about when they get together in a room?

In conjunction with the kick-off of the 50th annual Canadian Health Food Association (CHFA) West trade show, Social Nature, Multibird Branding, and Vista Magazine proudly co-hosted an inaugural gathering for Canadian women leaders in the natural products industry. The group of women shared tips, tricks, and tools they’ve picked up along their journey in naturals.

 

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The event provided guests a chance to hear from CEOs, founders, and influencers of many of the top brands seen in natural health and grocery stores today, and to help to nurture a community of women in leadership.

What do 20 high-profile women talk about when they get together in a room?

Exactly what other high-powered executives talk about. The group shared what’s working in life and business, and what’s not, along with any tips, tricks, tools they had picked up along the way.

“As a female founder with a predominantly-female team and community, Social Nature cares a lot about #womeninnaturalscanada,” said our very own Social Nature CEO Annalea Krebs. “The event’s positive, productive, and supportive atmosphere left me feeling energized, inspired, and more connected.”

“As a female founder with a predominantly-female team and community, Social Nature cares a lot about #womeninnaturalscanada.”

– Annalea Krebs, Founder and CEO, Social Nature

The intimate group got to know each other over an organic breakfast at Yew Restaurant in Vancouver. “The vision is to develop a stronger female tribe within the Canadian natural products industry by nourishing the soil with collective fresh ideas, community, and inspiration,” said Katharine Herringer, co-founder of Multibird Branding and editor of Vista Magazine. One of the attendees, Madeleine Shaw of Lunapads, wrote a blog post on “Sisterhood in Business,” which captured the spirit of the event beautifully.

Although approximately 80% of natural health products are purchased by women, boardrooms do not reflect a similar female domination, with a still-significant gender gap at the senior management level. According to The Female Economy in the Harvard Business Review, 66% of women feel misunderstood by healthcare marketers and 59% feel misunderstood by food marketers. Yet only 3% of Creative Directors in advertising are women*.

Another Women in Leadership in the naturals industry event is in the works and will be held in Toronto before the CHFA East trade show in September.


Are you a female leader in the naturals industry or know someone who is? Let us know in the comments, or contact to learn more .

*source: http://www.3percentconf.com/