Special Update: We Raised $1M to #trynatural

by Annalea Krebs | June 24th, 2016

We write about a lot of influencer marketing companies at TechCrunch, but Social Nature has a unique focus — natural products.

The company is announcing it has raised $1 million in seed funding from investors, including Shopify co-founder Scott Lake, the Pereira/Wharton family, the founders of Pomme Natural Markets and Simon Whitfield (the Olympic triathlete) and Brenda Irwin of Relentless Pursuit Partners.



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We’re thrilled to announce that, thanks to our investors and those who believe in our people-powered marketing, we’ve raised $1M in funding to push our mission of spreading the word to #trynatural forward!

Working with the everyday person to make them an influencer in our community, we’re dedicated to creating a space for authentic reviews that promote good stuff, not junk.

Co-Founder of Shopify and investor in Social Nature, Scott Lake says, “I’m really impressed by the work that Social Nature is doing. They really have their finger on the pulse of authentic product marketing by empowering everyday consumers to share their product experiences on social media. With Millennials trusting friends more than ads and demanding natural and organic products from companies, Social Nature has an exciting future ahead.”

This latest boost proves that we’re the solution that brands need to get real, honest, reviews and influencer marketing from consumers. We encourage our Everyday Influencers to share their reviews online, spreading the word about our clients’ natural products.

Read more about this exciting announcement on TechCrunch.

TechCrunch Announces Social Nature's Influencer Marketing Wins $1M in Funding

TechCrunch Announces Social Nature's Influencer Marketing Wins $1M in Funding