Social Nature Insights™
Know what retail shoppers are thinking
What do Whole Foods shoppers think about your product compared to Walmart shoppers? Now you’ll know through Social Nature Insights™.
Our consumer-powered data gives you real-time insights at the retail level.
Retail and competitive insights all in one place
Most retail data CPG brands have access to gives you insights on category or sales trends. But they don’t tell you the why behind people’s buying decisions.
Through the Digital Demos sampling campaigns, you’ll get product insights from different retail and competitor shoppers.
Actionable insights for busy CPG professionals
Move fast with insights you can easily see and action. Teams across Marketing, Sales, Retail, Innovation, and Customer Support use Social Nature Insights™ to get real-time data to:
- Understand the consumer
- Validate product positioning
- Adjust messaging across audiences
- Compare against the competition
- Get data for retailer conversations
- Spot and address risks with the retail shopping experience
- Improve or reformulate existing products
- Inform innovation strategy
- Flag potential customer inquiries
Retail and competitive insights all in one place
Most retail data CPG brands have access to gives you insights on category or sales trends. But they don’t tell you the why behind people’s buying decisions.
Through the Digital Demos sampling campaigns, you’ll get product insights from different retail and competitor shoppers.
Actionable insights for busy CPG professionals
Move fast with insights you can easily see and action. Teams across Marketing, Sales, Retail, Innovation, and Customer Support use Social Nature Insights™ to get real-time data to:
- Understand the consumer
- Validate product positioning
- Adjust messaging across audiences
- Compare against the competition
- Get data for retailer conversations
- Spot and address risks with the retail shopping experience
- Improve or reformulate existing products
- Inform innovation strategy
- Flag potential customer inquiries
One powerful dashboard for growing your brand
Social Nature Insights™ puts consumer data into your hands to help you solve problems across your CPG business.
ADVANCED FILTERS
Strengthen your positioning through segmentation
- Filter by retailer, competitors, custom questions, and more to understand different customer segments.
- Surface any retailer, regional, and competitive differences.
- Identify top attributes driving demand and purchase intent for your products.
DATA VISUALIZATIONS
Win at retailer conversations
- Show product-market fit for new retail conversations and category reviews.
- Easily export graphs for your presentations.
- Add reviews and ratings to your retail pitch decks.
STORE LEVEL INSIGHTS
Know what’s happening at the store level
- Understand the shopper experience
- Identify merchandising issues and if products were difficult to find
RATINGS & REVIEWS
Get product ratings and reviews for your retailers
- Filter by region, rating, or product variety to surface retail-specific insights in real-time.
- Understand purchase intent and how you compare to your category.
- Syndicate your reviews to your own and retailers’ websites
CONSUMER INTELLIGENCE
Understand your consumers through member profile data
- Know who’s interested in your product, where they shop, dietary preferences, health goals, and more.
- Use the member profile data for creating audiences for digital ads.
- Refine your messaging to make it more relevant or targeted.
EMAIL OPT-INS
Expand your brand community
- Build direct relationships and advocacy with consumers who have tried and love your products through email opt-ins.
- Know the retailer they redeemed your product for retargeting.
- Easily export and keep track of new and existing consumers.
PRE- & POST-TRIAL DATA
Inform innovation strategy
- Tap into the consumer’s desire to provide brands with early product testing and feedback.
- Identify opportunities for packaging changes, product improvements, line extensions, and portfolio optimizations.
CAMPAIGN & PRODUCT VIEWS
Real-time insights all in one place
- View your sampling campaign insights in real-time.
- Surface insights early before your campaigns are complete.
- Compare product performance across different campaigns.
- Identify which products and campaigns perform best against different retailers and regions.
One powerful dashboard for growing your brand
Social Nature Insights™ puts consumer data into your hands to help you solve problems across your CPG business.
ADVANCED FILTERS
Strengthen your positioning through segmentation
- Filter by retailer, competitors, custom questions, and more to understand different customer segments.
- Surface any retailer, regional, and competitive differences.
- Identify top attributes driving demand and purchase intent for your products.
DATA VISUALIZATIONS
Win at retailer conversations
- Show product-market fit for new retail conversations and category reviews.
- Easily export graphs for your presentations.
- Add reviews and ratings to your retail pitch decks.
STORE LEVEL INSIGHTS
Know what’s happening at the store level
- Understand the shopper experience
- Identify merchandising issues and if products were difficult to find
RATINGS & REVIEWS
Get product ratings and reviews for your retailers
- Filter by region, rating, or product variety to surface retail-specific insights in real-time.
- Understand purchase intent and how you compare to your category.
- Syndicate your reviews to your own and retailers’ websites
CONSUMER INTELLIGENCE
Understand your consumers through member profile data
- Know who’s interested in your product, where they shop, dietary preferences, health goals, and more.
- Use the member profile data for creating audiences for digital ads.
- Refine your messaging to make it more relevant or targeted.
EMAIL OPT-INS
Expand your brand community
- Build direct relationships and advocacy with consumers who have tried and love your products through email opt-ins.
- Know the retailer they redeemed your product for retargeting.
- Easily export and keep track of new and existing consumers.
PRE- & POST-TRIAL DATA
Inform innovation strategy
- Tap into the consumer’s desire to provide brands with early product testing and feedback.
- Identify opportunities for packaging changes, product improvements, line extensions, and portfolio optimizations.
CAMPAIGN & PRODUCT VIEWS
Real-time insights all in one place
- View your sampling campaign insights in real-time.
- Surface insights early before your campaigns are complete.
- Compare product performance across different campaigns.
- Identify which products and campaigns perform best against different retailers and regions.
Data Highlights
Understand how your product compares to competitors. Do consumers like your product better? Which brand shoppers are more likely to switch to your product?
Discover whether consumers will purchase your product again and why.
“ Listening to your brand’s grocery customers first-hand is usually incredibly difficult, but Social Nature has created a way to let a brand ask the much needed questions before and after purchase.”
“What we’re capturing here is user feedback and store-level data to keep a pulse on our brand. Unlike other data which can be hard to dig through, this data populates in real-time and is easy to understand what’s happening with our brand across retailers.”
Ready to tap into the minds of retail shoppers?
- Discuss your key account strategy and goals.
- Explore consumer insights you want to surface.
- Determine targeting amongst 1,000,000 natural shoppers.