The Social Nature Community | North America's natural product shoppers

Meet the Social Nature community

Social Nature’s mission is to help consumers #maketheswitch to better-for-you products on their next shopping trip.

Almost 1 million people use Social Nature to discover, try, and buy better-for-you products at their favorite retail stores.

A snapshot of the Social Nature community

👩 Mostly women

🇺🇸 North American

 👩‍🦰 40% millennials

🤱 42% are moms

🐶 36% owns dogs 🐱 37% owns cats

🏡 Most shop for partners and families

📚 Has some college education

🛒 63% of their basket is natural/organic products

🌿 73% regularly shop for plant-based alternatives

The community is constantly growing

Community Members

Product Reviews

Influenced to #Trynatural

Want to experience Social Nature as a member?

Social Nature members are looking for better-for-you products

They shop at their favorite natural and conventional retailers

👉 90% bought a new product in the last month.

👉 They shop across 3.5 channels on average.

👉 54% regularly look for brands they’ve seen or tried on Social Nature.

They shop cross-category for everyday items

👉 Food & Beverage, Vitamins & Supplements, Beauty Products, Pet Products, Baby Products.

They care about their health and the health of the planet

👉 29% said brand mission and sustainability is a key driver of their brand loyalty.

They buy products that help them towards their health goals

👉 Their top 5 goals are to eat healthier, increase energy, be happier, get better sleep, and lose weight.

They advocate for brands they believe in

👉 80% would join a brand ambassador program.

👉 75% recommend products and offers to their friends and family.

They want to share their voice with you

👉 91% would love to provide early product testing feedback. Involve them in your next innovation!

Make the Social Nature community, your community

When you sample your products with the Social Nature community, you’re putting your products into the hands of a pre-qualified consumer.

“Social Nature’s community aligns so well with our target audience allowing us to provide brand education and trial which are critical to illustrating our products’ unique differentiators in the vitamin space.”

Tonya Skurzynski

Chief Revenue Officer, Frunutta

“The unique value of Social Nature is how it crosses marketing boundaries. Aside from helping us support our key retailers, the cross-platform deliverables also provided us market research, product reviews, and social content. It’s not easy to collect this type of rich, retail-specific consumer feedback when a product is bought off a store shelf.”
Francine Sternthal

Vice President, Marketing, Fody Foods

Want to get your products into targeted consumers hands?

Chat with a CPG growth strategist.

In your 30-minute discovery call, we’ll help you:

  • Discuss your key account strategy and goals.
  • Explore what insights you want to surface.
  • Determine targeting amongst North America’s fastest growing community of natural shoppers.