The Power of Micro-Influencers
by Annalea Krebs | November 28th, 2017
“Reach and impressions are nothing if people aren’t listening, and marketers are realizing that people are more influenced by trust than by popularity. Ask yourself who would you trust more, a popular blogger or a friend?”
– Annalea Krebs, Social Nature Founder & CEO, in MediaPost Nov. 2017
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I’m calling it: 2018 is going to be the year of the Everyday Influencer! After all, who would you trust more, a blogger or a friend?
Until recently, influencer marketing was all about reach and impressions: The more followers you have, the more influence you have. Those with the largest following — popular bloggers, models, and Hollywood celebrities — have typically been the ideal influencers, as their impressions are an easy measure of success. But that model is on its way out.
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