Capture the Voice of the Market
Testing your new products on Launchpad with North America’s largest community of natural shoppers can help you answer:
What is the best way to position my new product?
Are there any regional preferences for new flavors and formats?
What products should I launch in this new market?
Innovation & Rapid Prototyping
Compare test flavours & formats and iterate from there.
Surface Top Attributes
Lead with what consumers value most across your communication channels.
Stay on Top of Consumer Trends
Identify opportunities for expansion & highlight regional trends.