Launchpad – Innovation

De-Risk Your New Product Launches

Inform your go-to-market strategy with the right message and positioning ahead of time.

Capture the Voice of the Market

Testing your new products on Launchpad with North America’s largest community of natural shoppers can help you answer:

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What is the best way to position my new product?

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Are there any regional preferences for new flavors and formats?

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What products should I launch in this new market?

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What Customers Have to Say

We had a wonderful experience working with Social Nature to help launch a new supplement product, leveraging their unique programs to assist with initial product design as well as drive a successful launch in market. We tested product benefits with their audience upfront to understand preferences and optimal product features, and then used their sampling program at launch to get feedback and product reviews on the final product, while spreading awareness among a passionate group of consumers. The combination of these activities allowed us to develop and launch a successful product! Social Nature’s consumer base is a great fit for our plant-based brand – we loved the added benefit of their shared social posts and warm recommendations.

Farrell Rodd, Brand Manager, CocoaVia

"We recently worked with Social Nature to better understand elements of price, value, and packaging formats. I was impressed with the turnaround time from briefing to the final report. We are now using the Social Nature research findings to have better fact-based discussions with our retail customers."

Dave Pullar, CEO @ Spokes Snacks

"The in-market test results affirmed I had the correct positioning for my new product launch. It gave me the green light to proceed as planned, and the confidence to apply significant investment and resources to support the new product launch."

Randall Heilik, Product Manager @ AOR

"We love using Social Nature for concept testing our innovations; their community is highly engaged which translates into valuable consumer insights. We use several providers for insights & innovation, but have been most impressed by the quality of responses, level of service, and quick results that Social Nature's digital focus group provides."

Gio Scalzo, Sr. Director Strategic Initiatives, Bolthouse Farms

“Social Nature’s insights capabilities also help me quickly validate product-market fit and identify practical ways to optimize my products, drive more innovation and brand growth. I launch about 10 new products per year – with Social Nature I have a 90% success rate (compared to 70% failure rate as is common to most CPG). If you’re a high growth brand with lots of innovation decisions and new distribution ahead of you – Social Nature is who you want to partner with.”

Robert Mock, Founder and CEO, Ocean’s Halo

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Innovation & Rapid Prototyping

Compare test flavours & formats and iterate from there.

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Surface Top Attributes

Lead with what consumers value most across your communication channels.

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Stay on Top of Consumer Trends

Identify opportunities for expansion & highlight regional trends.

Brands we work with

Social Nature has worked with 100’s of natural brands and industry leaders

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