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The Complete Guide to Online-to-Offline (O2O) Marketing for CPG Brands

This e-book features 50 pages of best practices and tips from 17 CPG experts. Plus, consumer insights sourced from Social Nature’s community of 1,000,000 shoppers.

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See what’s inside

Download and learn how to:

Convert online discovery into offline purchase at retail

Build direct relationships with consumers across the path to purchase for sustainable growth

Leverage O2O marketing for scaling your business across natural and conventional sales channels

Effectively derisk new product launches with the right data

Tap into the top searched online channels for new consumer acquisition

Contributors

Adam Brown

President & Founder

Sircle Media

Daniel Scharff

Founder

Startup CPG

Erin Fasano

Managing Editor

Startup CPG

Moran Khoubian

Director of Global Partner Marketing

Yotpo

Bob Burke

Principal

Natural Products Consulting

Taylor Salazar

Retail Marketing Manager

Ancient Nutrition

Tate Glasgow

VP of Marketing

Killer Creamery

Jake Kneller

Co-Founder & CEO

Sweet Nothings

Ainsley Moir

Founder & Food Brand Strategist

Healthy Food & Beverage Group

Luke Abbott

Founder

Vdriven

Elizabeth Earle

Vice President

BFG Partners

Nate Douglas

Partner

Crew Marketing Partners

Brian Polencheck

VP Sales

FDM Sales Management

Brandon Mahin

VP of Sales

Vdriven

Sammy Granstrom

Sales Ops Manager

Vdriven

Kenny & Philip

Co-Hosts

This Commerce Life

Jessica Malach

VP of Marketing & Insights

Social Nature

SOCIAL NATURE

Need help implementing the O2O cycle?

Speak to a CPG growth strategist today. In our call, we will:

Discuss your key account strategy and goals.

Explore consumer insights you want to surface.

Determine targeting amongst 1,000,000 natural shoppers.