How Hyper-Targeting Drove New Product Sales for Love Child Organics

THE ASK

Love Child Organics was launching their new non-GMO pediatric drink and came to Social Nature to connect this highly specific formulated drink to their target consumer.

THE GOODS

Drive in-store activation by sending a branded package that includes a voucher redeemable at select retail locations and $2 off a future purchase. 

THE RESULTS

Soon after our mail-out, Social Nature was flooded with detailed product reviews. Along with a stellar 4 out of a 5-star ranking, 85% said they would share their experience online and recommend to friends. Which they did! During our campaign, Love Child’s product ranked at the top of Google search for nutritional kids drinks.

With 198,000 social reach touchpoints and 2,000 influencer moms trying Love Child, the business has received a steady flow of traffic and store sales from this campaign.

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