AOR are change-makers in the supplement space. Since 1991, their mission is to empower people to live their best lives through evidence-based, natural health products.
It started with Dr. Traj Nibber’s empathic frustration with the supplement industry. He was contacted by People with AIDS (PWA) advocacy groups who needed help sourcing formulations.
As he began his search, he realized that the industry was failing to evaluate new evidence that would make supplements more bioavailable to people. He took it upon himself to source and compound the formulations required by PWA. Others heard of his helpfulness, and this led him to expand his services and create AOR.
Impact at a glance
The supplement space is increasingly competitive. For premium-priced products like AOR, it can be a challenge for retailers to choose their innovations over cheaper competitors.
AOR needed to tap into an audience of their ideal consumers to gather insights to validate their product offerings with retailers.
Through Social Nature’s direct sampling program, AOR was able to tap into a community of 600,000+ wellness shoppers.
For Cogni Omega 3, AOR learned what values consumers cared about most. They changed the order of their product attributes to improve customer value.
AOR took these valuable insights to retailers to inform them of this new customer acquisition opportunity with 88% purchase intent.
Get exclusive access to consumer insights on our community of 650k+ wellness shoppers, plus tips from your CPG peers.