Fresh Ideas

Digital Demos – Engaging Millennials in Your Trade Marketing

Times are a changin’! Social Nature is featured in the Jan/Feb 2018 issue of Canada’s oldest trade publication, Western Grocer, with a two-page spread all about our Digital Demos!

Why Demographic Targeting is OUT and Behavioral Targeting is IN for 2018

Between Generation X, Millennials and Gen Y, marketers are getting pulled in every direction.  AdWeek invited Social Nature’s founder and CEO, Annalea Krebs, to share five reasons why demographic targeting is out and behavioral targeting is in for 2018.

Millennial Moms – The Misunderstood Influencer

There’s a lot of uncertainty among brands about which consumer groups hold the key to influence in their digital marketing. Somewhere on the Venn diagram nestled between Millennials and Moms are the new power influencers: Millennial Moms.

Meet Veronica, Mommy Micro-Influencer

We sat down with Veronica Borges, mom of three, to talk about her experiences raising her kids and sharing natural product suggestions with her friends and family.

The Power of Micro-Influencers

I’m calling it! 2018 is going to be the year of the Micro-Influencer. After all who would you trust more, a blogger or a friend? On that note, I’m excited to share my thoughts on the Power of Micro-Influencers, as featured in Media Post. This article is a must read for forward thinking marketers.

Meet Farron, Fitness Micro-Influencer

We sat down with Farron Hicks, Marketing Automation Specialist and Co-founder of Wimmin Collective and she shared her secrets for staying healthy and feeling great while always on the go.

Meet Hallie, Pet Micro-Influencer

We sat down with pet owner and animal lover Hallie Potter, to chat about her love of animals and how she has inspired others to try more vegetarian options.

The Changing Landscape of Influencer Marketing

The influencer marketing landscape is changing. No question about it. The marketing trend that began as celebrities sharing paid product ads to their 1 million+ followers on social media has now evolved into your next door neighbor talking about her favorite vegan ice cream on Instagram — for free. 

Meet Sandra, Plant-Based Micro-Influencer

We sat down with Social Nature member and Micro-Influencer Sandra Nomoto to learn more about her journey from processed foods to cooking with natural and mostly plant based ingredients.

Green Influence: On a Mission to Make Natural Mainstream

Social entrepreneurship magazine, See Change, sat down with Social Nature founder and CEO, Annalea Krebs, to discuss her mission to bring natural products to the masses.