Fresh Ideas

The ROI of Digital Sampling

Are you thinking about taking your sampling digital? Kathy Shwydky, a Brand Manager for Flora Health, a manufacturer of premium health products since 1965, shares her decision to take their sampling digital and how it increased their sales by 34%.

Social Talk: Meet a Marketing Expert

We recently had the chance to sit down with Randall Heilik, Marketing Manager at AOR, to learn more about how she found her “professional soulmate”, how corporate values drive everything from concept to product launch, and how Mother Nature inspires her brand strategy.
Social Nature markets to millennials by tapping into Micro-Influencers

Digital Demos – Engaging Millennials in Your Trade Marketing

“… where can we start when it comes to millennial marketing? One option I’d like to introduce to you is Social Nature.” 

5 Reasons Why Behavioral Targeting is IN for 2018

“It’s time for us marketers to stop limiting our approach to demographics and instead align our marketing strategies with behavioral patterns.”
Millennial Moms as Power Influencers - Social Nature

Millennial Moms – The Misunderstood Influencer

“… if you can discover a way to win their loyalty now and continue to engage (Millennial moms) throughout their journey as parents, then they will become your biggest brand advocates.”

Meet Veronica, Mommy Everyday Influencer

In this Social Nature Everyday Influencer Spotlight, we sit down with millennial mom of three, Veronica Borges, to talk about her experiences raising her kids and sharing natural product suggestions with her friends and family.  
The Power of Micro-Influencer Marketing - Social Nature

The Power of Micro-Influencers

“Reach and impressions are nothing if people aren’t listening, and marketers are realizing that people are more influenced by trust than by popularity. Ask yourself who would you trust more, a popular blogger or a friend?”

Meet Farron, Fitness Everyday Influencer

In this Social Nature Everyday Influencer Spotlight, we sit down with Farron Hicks, Marketing Automation Specialist and Co-founder of Wimmin Collective. Read below as she shares her secrets for staying healthy and feeling great while always on the go.  
Find out why consumer reviews work in micro influencer marketing

Meet Hallie, Pet Everyday Influencer

In this Social Nature Everyday Influencer Spotlight, we sit down with pet-owner and animal-lover, Hallie Potter, to chat about her love of animals and how she has inspired others to try more vegetarian options.  

The Changing Landscape of Influencer Marketing

The influencer marketing landscape is changing, no question about it. The marketing trend that began as celebrities sharing paid product ads to their 1 million+ followers on social media has now evolved into your next door neighbor talking about her favorite vegan ice cream on Instagram for free.

Meet Sandra, Plant-Based Everyday Influencer

In this Social Nature Everyday Influencer Spotlight, we sit down with Sandra Nomoto to learn more about her journey from processed foods to cooking with natural and (mostly) plant-based ingredients.  
Social Nature takes Green Mainstream

Green Influence: On a Mission to Make Natural Mainstream

Social entrepreneurship magazine, See Change, sat down with our founder and CEO, Annalea Krebs, to discuss Social Nature’s mission to bring natural products to the masses.
Profit with Purpose - Social Nature

Putting Mission Before Money

Social Nature founder and CEO, Annalea Krebs, talk to Business in Vancouver, about how her mantra, profit with purpose, has driven her career.

Meet Vivian, Eco Beauty Everyday Influencer

In this Social Nature Everyday Influencer Spotlight, we sit down with Social Nature member Vivian Tsang to talk about her journey as a natural beauty product advocate.  
Social Nature - Women in Business

Women in Business Q&A: Annalea Krebs, CEO, Social Nature

Known as the Queen of Green, Annalea Krebs is an entrepreneur on a mission to bring natural products to the masses. In other words she believes in promoting good stuff not junk!

Handy Marketing Campaign Planner

We all know that well-timed marketing is key to driving sales, which is why our team at Social Nature has created a handy campaign planner for you…  

Meet Genevive, Natural Lifestyle Everyday Influencer

In this Social Nature Everyday Influencer Spotlight, we sit down with long-time Social Nature member Genevive Clements to talk about why she’s such a strong advocate for natural products.  
green queen

Canada’s Likeliest Future Entrepreneur Queen

We’re excited to share that our founder and CEO, Annalea Krebs was deemed Canada’s Likeliest Future Entrepreneur Queen by Notable Life!  

Meet Courtney, Vegan Everyday Influencer

In this Social Nature Everyday Influencer Spotlight, we sit down with Courtney from Dallas, Texas, who loves spreading the word about vegan products to her friends and family.  

How to Have a Successful Canadian Product Launch

Social Nature was recently featured in the Spring issue of Grocery Business Magazine, highlighting how we’re helping U.S. brands launch their natural products into the Canadian market.

Nourishing our Tribe: Women in Naturals

With one of the largest natural product trade shows in Canada, CHFA, taking place in Vancouver, we took the opportunity to host our third Canadian Women in Naturals event.

Social Nature Appoints New VP of Sales

We’re very excited to welcome Felicia Bochicchio to our growing team! Felicia has more than 20 years of sales and customer engagement expertise, specializing in developing small businesses into high-growth companies.

Sampling Goes Digital

“We’ve decided to spend a large percentage of our marketing budget this year on Social Nature because we understand the customer journey begins online and having a strong online presence will result in brick and mortar sales.”
19 Social Entrepreneurs to Watch

Social Nature CEO Voted Social Entrepreneur to Watch

After polling investors, incubators, accelerators, and industry groups, Conscious Company Magazine has named Social Nature founder and CEO, Annalea Krebs, to be one of the 19 Social Entrepreneurs to Watch in 2017.

What Big Brands Can Learn From Smaller Marketers

Are you feeling envious of smaller brands who are winning the attention of Millennials with their authentic and engaging digital marketing campaigns?

Updated Twist on In-Store Demos

Social Nature is taking in-store demos to the digital age!

Natural Food Product Trends for 2017

Annalea Krebs, founder and CEO of Social Nature, shares some of the top natural food product trends for 2017 on Global TV.

7 Marketing Trends to Watch in 2017

We’ve surveyed the land to round up the Top 7 Marketing Trends for 2017 that you should be paying attention to. Drum roll, please…  

Better than In-Store Demos

Whether you’re launching a new product or promoting an existing SKU, in-store demos have been standard marketing practice for years…

Generate Buzz without Breaking your Budget

Demos are expensive and time-consuming, shows and events can be hit and miss, and redemption rates for coupons can be frustratingly low. So how can you reach more target consumers, generate more buzz around your products, and use it to boost your sales pitch?

Celebrating Lessons and Learnings: Women in Naturals

Social Nature, along with Multibird Branding and Vista Magazine, hosted the second Women in Naturals breakfast. This time we gathered in Toronto, in conjunction with CHFA East, the largest natural product show in Canada.
Social Nature Targets Millennial Moms

Building Authentic Buzz with Millennial Moms

“Building Natural Buzz with Moms: Social Nature taps the power of online reviews from friends.”  
Social Nature connects marketers with influencers to beat Facebook's algorithm

Facebook News and What it Means for Brands

Facebook has recently changed its algorithm making it much harder for brands to get their products in front of potential customers. We now see more of what our friends are posting, and less from publishers and news sites… Although this seems like a bad deal for brands, it gives marketers a great opportunity to use their influencer networks. –ZDNet: Social Nature Connects Marketers with Influencers to Beat Facebook’s Algorithm
Social Nature Raises $1M

Special Update: We Raised $1M to #trynatural

We write about a lot of influencer marketing companies at TechCrunch, but Social Nature has a unique focus — natural products. The company is announcing it has raised $1 million in seed funding from investors, including Shopify co-founder Scott Lake, the Pereira/Wharton family, the founders of Pomme Natural Markets and Simon Whitfield (the Olympic triathlete) and Brenda Irwin of Relentless Pursuit Partners. –TechCrunch
Women in Naturals Industry - Social Nature

Leadership in the Naturals Industry: Women in Naturals

What do 20 high-profile women talk about when they get together in a room? In conjunction with the kick-off of the 50th annual Canadian Health Food Association (CHFA) West trade show, Social Nature, Multibird Branding, and Vista Magazine proudly co-hosted an inaugural gathering for Canadian women leaders in the natural products industry. The group of women shared tips, tricks, and tools they’ve picked up along their journey in naturals.  

Building the Good Food Movement

At Social Nature, we try to make it a little easier for people to make better choices when it comes to the products we use every day. In this post, Social Nature Account Director Alice Park explores what it means to build the good food movement at the Esca Bono conference.