We recently had the chance to sit down with Randall Heilik, Marketing Manager at AOR, to learn more about how she found her “professional soulmate” and how corporate values drive everything from concept to product launch, and how Mother Nature inspires her brand strategy.
“… where can we start when it comes to millennial marketing? One option I’d like to introduce to you is Social Nature.”
“It’s time for us marketers to stop limiting our approach to demographics and instead align our marketing strategies with behavioral patterns.”
“… if you can discover a way to win their loyalty now and continue to engage (Millennial moms) throughout their journey as parents, then they will become your biggest brand advocates.”
In this Social Nature Everyday Influencer Spotlight, we sit down with millennial mom of three, Veronica Borges, to talk about her experiences raising her kids and sharing natural product suggestions with her friends and family.
“Reach and impressions are nothing if people aren’t listening, and marketers are realizing that people are more influenced by trust than by popularity. Ask yourself who would you trust more, a popular blogger or a friend?”
In this Social Nature Everyday Influencer Spotlight, we sit down with Farron Hicks, Marketing Automation Specialist and Co-founder of Wimmin Collective. Read below as she shares her secrets for staying healthy and feeling great while always on the go.
In this Social Nature Everyday Influencer Spotlight, we sit down with pet-owner and animal-lover, Hallie Potter, to chat about her love of animals and how she has inspired others to try more vegetarian options.
The influencer marketing landscape is changing, no question about it. The marketing trend that began as celebrities sharing paid product ads to their 1 million+ followers on social media has now evolved into your next door neighbor talking about her favorite vegan ice cream on Instagram for free.
In this Social Nature Everyday Influencer Spotlight, we sit down with Sandra Nomoto to learn more about her journey from processed foods to cooking with natural and (mostly) plant-based ingredients.
Social entrepreneurship magazine, See Change, sat down with our founder and CEO, Annalea Krebs, to discuss Social Nature’s mission to bring natural products to the masses.
Social Nature founder and CEO, Annalea Krebs, talk to Business in Vancouver, about how her mantra, profit with purpose, has driven her career.
In this Social Nature Everyday Influencer Spotlight, we sit down with Social Nature member Vivian Tsang to talk about her journey as a natural beauty product advocate.
Known as the Queen of Green, Annalea Krebs is an entrepreneur on a mission to bring natural products to the masses. In other words she believes in promoting good stuff not junk!
We all know that well-timed marketing is key to driving sales, which is why our team at Social Nature has created a handy campaign planner for you…
In this Social Nature Everyday Influencer Spotlight, we sit down with long-time Social Nature member Genevive Clements to talk about why she’s such a strong advocate for natural products.
We’re excited to share that our founder and CEO, Annalea Krebs was deemed Canada’s Likeliest Future Entrepreneur Queen by Notable Life!
In this Social Nature Everyday Influencer Spotlight, we sit down with Courtney from Dallas, Texas, who loves spreading the word about vegan products to her friends and family.
Social Nature was recently featured in the Spring issue of Grocery Business Magazine, highlighting how we’re helping U.S. brands launch their natural products into the Canadian market.
With one of the largest natural product trade shows in Canada, CHFA, taking place in Vancouver, we took the opportunity to host our third Canadian Women in Naturals event.
We’re very excited to welcome Felicia Bochicchio to our growing team! Felicia has more than 20 years of sales and customer engagement expertise, specializing in developing small businesses into high-growth companies.
“We’ve decided to spend a large percentage of our marketing budget this year on Social Nature because we understand the customer journey begins online and having a strong online presence will result in brick and mortar sales.”
After polling investors, incubators, accelerators, and industry groups, Conscious Company Magazine has named Social Nature founder and CEO, Annalea Krebs, to be one of the 19 Social Entrepreneurs to Watch in 2017.
Are you feeling envious of smaller brands who are winning the attention of Millennials with their authentic and engaging digital marketing campaigns?
Annalea Krebs, founder and CEO of Social Nature, shares some of the top natural food product trends for 2017 on Global TV.
We’ve surveyed the land to round up the Top 7 Marketing Trends for 2017 that you should be paying attention to. Drum roll, please…
Whether you’re launching a new product or promoting an existing SKU, in-store demos have been standard marketing practice for years…
Demos are expensive and time-consuming, shows and events can be hit and miss, and redemption rates for coupons can be frustratingly low. So how can you reach more target consumers, generate more buzz around your products, and use it to boost your sales pitch?
Social Nature, along with Multibird Branding and Vista Magazine, hosted the second Women in Naturals breakfast. This time we gathered in Toronto, in conjunction with CHFA East, the largest natural product show in Canada.
“Building Natural Buzz with Moms: Social Nature taps the power of online reviews from friends.”
Facebook has recently changed its algorithm making it much harder for brands to get their products in front of potential customers. We now see more of what our friends are posting, and less from publishers and news sites… Although this seems like a bad deal for brands, it gives marketers a great opportunity to use their influencer networks. –ZDNet: Social Nature Connects Marketers with Influencers to Beat Facebook’s Algorithm
We write about a lot of influencer marketing companies at TechCrunch, but Social Nature has a unique focus — natural products. The company is announcing it has raised $1 million in seed funding from investors, including Shopify co-founder Scott Lake, the Pereira/Wharton family, the founders of Pomme Natural Markets and Simon Whitfield (the Olympic triathlete) and Brenda Irwin of Relentless Pursuit Partners. –TechCrunch
What do 20 high-profile women talk about when they get together in a room? In conjunction with the kick-off of the 50th annual Canadian Health Food Association (CHFA) West trade show, Social Nature, Multibird Branding, and Vista Magazine proudly co-hosted an inaugural gathering for Canadian women leaders in the natural products industry. The group of women shared tips, tricks, and tools they’ve picked up along their journey in naturals.
At Social Nature, we try to make it a little easier for people to make better choices when it comes to the products we use every day. In this post, Social Nature Account Director Alice Park explores what it means to build the good food movement at the Esca Bono conference.