Better than In-Store Demos
by Annalea Krebs | December 15th, 2016
Whether you’re launching a new product or promoting an existing SKU, in-store demos have been standard marketing practice for years…
But are in-store demos really effective?
Back to all 5-Minute Reads
Some common complaints we’ve heard from clients about in-store demos are that they:
- Can’t reach their target consumer on scale
- Lose control over brand and education
- Are difficult to evaluate post-trial
What’s worse, when you look at the ROI you’ll find that they’re actually an expensive way to drive store sales:
Aside from the cost of performing an in-store demo, you as a brand are also not getting any qualification, product reviews, social media posts or trackable insights that can improve your brand in the long-run.
Are you ready to learn more about moving your demos into the digital space?
Read more 5-Minute Reads here.