Better than In-Store Demos

by Annalea Krebs | December 15th, 2016

Whether you’re launching a new product or promoting an existing SKU, in-store demos have been standard marketing practice for years…

But are in-store demos really effective?

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Some common complaints we’ve heard from clients about in-store demos are that they:

  • Can’t reach their target consumer on scale
  • Lose control over brand and education
  • Are difficult to evaluate post-trial

What’s worse, when you look at the ROI you’ll find that they’re actually an expensive way to drive store sales:

 

 

Aside from the cost of performing an in-store demo, you as a brand are also not getting any qualification, product reviews, social media posts or trackable insights that can improve your brand in the long-run.

Are you ready to learn more about moving your demos into the digital space?

Let’s Talk!


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