Natural Product Food Trends for 2017

Will kale be (finally) out? Or is it time to move on to other health foods? You’re about to find out! We’ve compiled the hottest natural product trends in 2017 for you, so you can be inspired to try more natural products.
PLUS: A chance to Win a $100 Whole Food’s Shopping Spree (details at bottom of post!).

1. Wellness Tea & Tonics

1. Wellness Teas & TonicsFeatured Products: Flora Herbal Cleanse | Moonshine Mama’s Turmeric Elixir | Kevita Master Brew Kombucha |  RISE Kombucha

  • WHAT – In 2017, it’s all about sparkling tonics, fermented teas and healthy-infused beverages containing super-food ingredients like turmeric and apple cider vinegar.
  • WHY – Not only do you get health benefits such as improved digestion, immunity or energy with some of them, they also taste great. 
  • TIP – Be sure to check sugar content, as some of them come loaded with natural sugars.  If you’re watching calories and trying to cut back on sugar intake, you’ll want to go easy on these.

2. Coconut Everything

2017 Food Trend CoconutFeatured Products: earth balance Coconut Spread | Bob’s Red Mill Organic Coconut Flour | Prana Organic Coconut Chips – BBQ Flavor | Nutiva Buttery Flavor Coconut Oil

  • WHAT – Expect to see a ton more of coconut-based products, such as coconut wraps that are lower in carbs, ice creams containing coconut sugar and milk, coconut aminos as a soy-sauce alternative, chips, and coconut-flour baking essentials.
  • WHY – Despite its high calories, the mono-saturated, healthy fat from coconuts doesn’t raise cholesterol levels like other fats and is used by our bodies as energy, which is great for weight management.

3. Japanese Foods (Beyond Sushi!)

Food Trend 2017 #3 Japanese FoodsFeatured Products: gimme Seaweed Snacks | Sea Tangle Kelp Noodles | A.Vogel Herbamare Salt (Get $1 OFF with Social Nature)

  • WHAT – Step aside kale.  The new green is actually black! Think seaweed, including fresh and dried kelp, wakame, dulse and nori.  
  • WHY – Seaweed not only gives a nice salty flavour, it provides a good source of iodine too, which can be beneficial for thyroid health among other benefits.  
  • TIP – Add dulse to stir frys, make salad rolls with seaweed sheets, or top rice bowls with nori for extra flavor.

4. Fat for Fuel

Food Trends 2017 FatsFeatured Products: Bulletproof MCT Octane Oil | Chosen Foods Virgin Avocado Oil | Alligga Organic Flaxseed Oil

  • WHAT – Sugar and processed foods are out, fat is in! This is based on the ketone diet which champions fat as the body’s main fuel source, as opposed to carbs.    
  • WHY – By introducing more healthy fats into your diet, you feel fuller longer, which means you can cut back on everything else, thereby reducing overall calorie intake, and possibly leading to easier weight loss and/or better weight management. The bulletproof coffee trend (adding grass-fed butter or MCT oil to coffee) jump-started this movement a few years back.  Those who follow this regime often report better mental clarity with no crash effects.  
  • TIP – In the coming year, expect to see energy bars and on-the-go snacks – even Fat Water (!).  But buyer beware: Many of these ‘fat’ sources are also high in calories. So if you’re reaching for a fat-based energy bar or making bullet proof coffee, consider it a meal replacement as opposed to a snack.  (The Fat Water however, IS totally okay as one bottle contains droplets of coconut based oil, no sugar and only 15 calories.)

5. Purple Foods

Food Trends 2017 PurpleFeatured Products: Que Pasa Organic Purple Corn Tortilla Chips | Hardbite Beets Chips | President’s Choice Blue Menu Quinoa Cereal 

  • WHAT – Stores like Whole Foods are now offering purple cauliflower, black rice, purple asparagus, elderberries, acai, purple sweet potatoes, purple corn -even cereal too.
  • WHY – According to its annual trend advisory compiled by the store’s panel of registered dietitians, purple food is seeing a surge in popularity – and for good reason.  The purple color indicates antioxidant and nutrient density. Anthocyanins have been the focus of medical studies for years, looking at how food like blueberries can fight cancer, ageing, and obesity.  Plums, for example, are packed with Vitamin C and fibre, while purple potatoes are high in potassium, iron and contain the same antioxidant levels as kale.

6. Alternative Pastas

Food Trends 2017 Alternative PastasFeatured Products: Tolerant Foods Legumes Pasta | Earth to Kids Chickpea Pasta | Lotus Foods Rice Ramen

  • WHAT – Just like the way our cereal aisle has exploded with tons of varieties, pasta is undergoing a revolution of sorts, mostly due to plant-based, clean-eating movements.
  • WHY – Alternative grain noodles made from quinoa, lentils and chickpeas (which also happen to be gluten free) are quickly becoming favorites, while grain-free options like spiralized veggies and kelp noodles are also on the rise. Along with providing a higher source of fiber and protein versus traditional pasta, these alternatives really speak to the millennial generation who follow plant or vegan based diets, care about their ingredients and where they come from. 

7. Truth-Telling Labels

Food Trends 2017 LabellingFeatured Products: Hidden Garden Gluten-Free Cookies | Luvo Frozen Meals | Melt Organic Spread | Made Good Organic Granola Minis

  • WHAT – Along with seeing cleaner ingredients in many of our products, expect to see more brands using their packaging to tell their story – that is, the what, why, where and how that goes into their food making.
  • WHY – Research has shown consumers – particularly millennials, respond well to companies who have a mission statement or hold values they like. Therefore, the more up-front these companies can be about themselves such as their ingredients and manufacturing- the better.  And where better to do this, than right on the label?

8. Plant-based Proteins for Non-Vegans

Food Trend 2017 Plant-basedFeatured Products: Orange Naturals ND Protein Shake | Sophie’s Kitchen Vegan Toona | Natera Hemp Seeds | Fieldroast Plant-based Meats | Coast Cricket Protein Bars | Veggemo Non-Dairy Beverage

  • WHAT – Gone is the idea that protein has to come from an animal. Pea and hemp proteins are popping up everywhere, in protein powders for smoothies, in nutrition bars and now there’s even vegan tuna made from konjac root and pea protein. Insect protein is also on the rise with companies like Coast Protein leading the way.
  • WHY – “Millennials are growing this market. They want what’s good for them—but also what’s good for the people and the environment,” says Vega’s founder Brendan Brazier. In the smoothie powder aisle alone, he adds, plant protein is growing 2.5 times faster than whey, and will soon outpace it. This isn’t just a niche market for vegans or athletes either.  According to Vega, their research shows that 80 percent of households have meatless Mondays.

9. Collagen Infuses Everything

Food Trends 2017 CollagenFeatured Products: withinUs TruMarine Collagen | Neocell Beauty Bursts | Jamieson Collagen Anti-Wrinkle Supplement

  • WHAT – Drop that miracle night creams. Say hello to ingestible collagen – aka, the fibrous protein that holds the secret to glowing skin—not to mention shiny hair, strong nails, and healthy digestion.
  • WHY – Consumers are becoming educated about the importance of a long-term approach by beautifying and nourishing from within, versus short-term solutions provided by topicals. What’s more, after the age of 25 we are less efficient at making collagen, so the body has to get it elsewhere.  Sagging skin is just one indicator you’re losing collagen, and unfortunately, the Western diet offers up few such opportunities. Cue the bone broth boom—and its new grab-and-go versions (via brands like Boned) and on-the-go bars from Bulletproof and Primal Kitchen. Collagen-rich powders and supplements are also booming, and will continue to in 2017.  
  • TIP – Simply add a serving to your morning smoothie or any liquid, and drink-up. The ultimate sign that collagen is about to go big? It’s a staple in Jennifer Aniston’s daily smoothie.

10. Gut-Friendly

Food Trends 2017 Gut-FriendlyFeatured Products: Farmhouse Culture Gut Shots | Genuine Health Fermented Vegan Proteins + | Sea-licious Omega 3 | MS+ Mandarin Skin Plus

  • WHAT – Whereas before the hot healthy topics were weight loss or energy, now it’s all about gut health! And it’s only getting started.
  • WHY – With more and more research showing the state of our gut can be linked to food allergies, immunity, mood, weight – even our memory, you can see why companies are jumping on the opportunity to make ‘gut friendly’ products.  From probiotics to protein powders, supplements to beverages, expect to see lots and lots of products on shelves in addition to Kefirs and Sauerkrauts.

11. No-Sugar, please!

Food Trends 2017 No Sugar
Featured Products:  Zevia Sugar-Free Beverages | Smart Sweets Sugar-Free Candy | Wedderspoon Manuka Honey (Click for Promo Code!) | Deebees Organic Teapops

  • WHAT – Sugar’s bad rap continues to make headlines.  And in 2017, we’ll see more and more food companies jumping to reduce and/or replace the sugar in their products.
  • WHY – Besides its link to our obesity epidemic, sugar has been shown to be more addictive than cocaine! This is according to research published in the Public Library of Science based on a strange lab rat experiment. In it, rats were given cocaine until they became dependent on it.  Soon following, researchers gave them a choice: they could continue to have cocaine or they could switch to sugar. Guess which one they chose? 94% chose sugar – despite the fact they had to work hard to get it!
  • WHO – Companies like Coca Cola are answering the call, as evident from their latest Coco Cola Life – like the original Coke, only it contains the natural sweetener stevia to reduce calories and sugar content. Many health food companies are now also using monk fruit, erythritol and xylitol in their products.


CONTEST ALERT: Here’s your chance to WIN a $100 gift card to Whole Food’s so you can grab your favorite new natural products and try them out! #trynatural 

How to ENTER:

To enter to win, do at least one of the following:
1. Like Social Nature on Facebook. Find our Food Trends 2017 post and tag someone who would love to win a $100 Whole Food’s Shopping Spree. (1 entry)

2. Follow @socialnature on Instagram. Find our Food Trends 2017 photo and tag someone who would love to win a $100 Whole Food’s Shopping Spree. (1 entry)

3. Follow us on Twitter and tweet the following: (1 entry)
WIN a $100 Whole Food’s Shopping Spree from @socialnature RT to enter! #foodtrends2017 #contest #giveaway #trynatural

Winner will be announced Jan 31st on our social media channels.



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