A Message From Our CEO: Social Nature Announces $1 Million Funding

© 2013 Photography by Mark Whitehead

Today at Social Nature we are excited to announce we have received our first round of growth funding. In what is considered to be our seed round of financing, a group of amazing entrepreneurs with backgrounds in e-commerce, marketing, retail and winning gold medals, have come together to invest one million dollars in Social Nature. The funding will help continue to grow Social Nature across North America, while bringing our community of Everyday Influencers the best natural products to review on social media, #trynatural.

Investors include:

  • Scott Lake, Co-Founder of Shopify
  • The Pereira / Wharton Family, Founders of RevenueWire and ParetoLogic
  • Founders of Pomme Natural Markets
  • Olympic Gold Medalist Simon Whitfield and Brenda Irwin of Relentless Pursuit Partners
  • Conconi Growth Partners
  • Panda Angel Partners
  • Lysander Properties
  • Meghan Mcdermott
  • Highline VC
  • BDC Capital Inc.

Although this feels like the early days when discussing our investment timeline, Social Nature is by no means new to our booming community of over 100,000 Everyday Influencers that love to #trynatural.

This round of financing is both significant for Social Nature and the natural product movement. Our investors see the power of our Everyday Influencers to inspire people to #trynatural and support our commitment to only working with natural brands.

I would like to thank all of our investors, participating brands and of course our amazing community of Everyday Influencers. Together we will inspire one billion people to #trynatural by 2020!

Onwards and upwards! ~ Annalea Krebs, CEO @socialnature #trynatural

Want to join our mission to inspire people to #trynatural? We’re hiring! >>

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